Okay, so before we start this presentation I want to give you a little bit of background about why I choose this topic — and how it can be useful to you. Because I hate that kind of presentations were the speakers just talk about themselves or their favorite sales…

Before I start reading this, let me propose the following. Let’s all try to forget everything we think and know about design and its value (ROI). And let’s address this question on first principles with the added benefit of living in today’s date — an age when we have the…

Let’s start with the Dunning Kruger effect and if the picture didn’t give it away already. This means believing that you’re overqualified for the duties and responsibilities of your position. Thinking that you are better than what you really are. However, if you are like me the best way to…

ClinicalSolutions.io is a marketplace that connects potential clinical trials volunteers to medical researchers with just one-click. However, we didn’t always have such a clear vision or polish product. In fact, this all started by winning the Startup Weekend Fort Worth 2014 Competition. …

BabyBin is a subscription-based eCommerce website for essential baby products. Empathize We started our domain research by exploring our target market of millennials mothers. Discovering that becoming a new mom is a lifestyle change that drastically alters a woman’s habits in both digital and retail spaces. …

DealRoom is a virtual data room designed to automate the M&A process. This case study is about the second UX client assignment from the DESIGNATION program. …

Together is an iPad application to help parents raise healthier kids. The second UX/UI assignment from the DESIGNATION program is a team project in the realm of fitness. The challenge for this project is to create a digital product that reimagines how people can adopt and maintain a healthy lifestyle…

LocalGuide is an iPhone application that helps vacationers explore the city when they have an open window of time outside their preplanned travel schedule. The first UX/UI assignment from the DESIGNATION program is an individual assignment in the realm of tourism. The challenge for this project is to create a…

Yoghurt Shoppe is a 45 years old organic yogurt producer entering the online retail space. The advance track UX/UI assignment from the DESIGNATION program is an individual brand building exercise. The challenge for this project is to create a digital eCommerce site given the following restrictions: The copy and content…